On November 28-29, the III All-Russian B2B Marketing Forum was held in Moscow.
Our company was represented by Julia Petrova, Marketing Director.
Julia made a presentation on “Offline Marketing 2020”.
She spoke about the effectiveness of conducting classic offline events in B2B, using the example of annual internal seminars for Arman customers.
Representatives of our customers from SIBUR, SEVERSTAL, GAZPROMNEFT, EVRAZ, METALLOINVEST, ROSNEFT, and others also participated in the forum.
Topics of speeches and discussions: from the formation of the full product life cycle to the distribution of marketing budgets in b2b companies, from the characteristics of communication in Russia and the CIS to integrated advertising and performance evaluation in b2b marketing.
B2B MARKETING FORUM is the only practical event for directors and marketing managers from B2B companies.